Organizational Psychologist ยท 2x Founder

I build human-first, AI-native organizations.

Hi there! I'm My. For almost 20 years, I've helped organizations, from startups to global corporations, build the people systems and culture that let them scale without losing the human side. I'm currently Head of Culture on the global leadership team at The AI Collective.

My Luu speaking on stage in front of a screen reading Who Will Decide the Future of Work, The AI Collective
My Luu laughing, studio portrait
My Story

Where I Started Is Why I Build for People

I was born and raised in Cypress, Texas, a small town on the northwest edge of Houston that most people outside the area have never heard of. My parents came to this country as refugees from Vietnam with nothing. They didn't speak the language, didn't know the systems, and had no manual for how to build a life here. They built a life anyway, so my two sisters and I could have one too. (I'm the middle kiddo.) Growing up, I watched what it actually takes to build something you love from scratch: humility, resourcefulness, and resilience. I grew up in a place where there were few people in the room who looked like me, which taught me early what it feels like to not quite belong, and how much it matters when someone makes space for you anyway.

Through that upbringing, I've spent my career obsessed with people and the systems that are supposed to serve them. As a first generation college student, becoming a CPA felt like the responsible, good girl choice, built on stability and security rather than what I actually wanted. A few years in, I realized I'd made that decision for everyone else's approval, not my own, which kicked off a lot of different versions of me. What I actually loved was people, and understanding why we do the things we do, particularly at work, so when a friend of a friend told me about organizational psychology, the science of people and work, I was hooked. (Adam Grant is basically my Beyoncé.) Over the past 16+ years, that curiosity turned into a career building human-first change through places like PwC and Coursera, reaching millions of people, and eventually co-founding two organizations of my own: a nonprofit called the Bay Area Organization Development Network that I helped launch during the pandemic, and later a company built to help young adults land their first job out of college. Every version of that work comes back to the same belief: people do better when they're seen, heard, supported, and given room to grow, because that's exactly what someone did for my family when we had nothing else to stand on.

These days, I'm a proud mom to my daughter, after a difficult 4-year fertility journey to have her. I'm also on a lifelong journey to become the best version of myself, personally and professionally, and right now, I'm in my My 6.0 era. If you're someone who has ever felt like the outsider trying to build something from scratch, in a career, a family, or a new chapter you didn't fully expect, I'd love to connect. If you're a leader trying to bring more human-first thinking into your own organization, this is the work humanity needs now more than ever. That's human-first: people showing up for people.

Projects

Things I've built

Recognition & Speaking

Proof it's not just talk

16M+
people reached through programs I've built
500+
people coached 1:1 across my career
Recent recognitions
  • UBS & Luminary Fellow (2024)
  • 100 Women to Know Award (2026): Finalist
  • SF MOMA Exhibition (2026): Female Founder in Focus feature
  • Golden Gate University (2017): Graduate Commencement Speaker
Recent talks
  • SF Tech Week (2026): The Human Side of the Future of Work
  • SF Tech Week (2025): Who Will Decide the Future of Work?
  • Gatherverse Men's Health Summit (2025): Current and Future State of Men's Health in the Modern Era of Emerging Technologies
  • Gatherverse Tech for Humanity Summit (2025): Ways of Building: Innovation That Serves Everyone
  • SheLeadsAI Podcast (2025)
  • University of San Francisco (2026)
  • Stanford Pitch Competition (2026): hosted and emceed The AI Collective's first-ever pitch competition, drawing nearly 250 attendees in person and virtually

Work featured in Forbes, Coursera, and PwC publications.

My Luu speaking on a panel discussion in front of a live audience
Education

M.A., Industrial/Organizational Psychology: Golden Gate University
B.B.A. & Master in Professional Accounting: The University of Texas at Austin
Certified Public Accountant (CPA), inactive: Texas and California

Ideas & Writing

Ideas and Writing

I write about AI adoption, trust, and organizational change, for people who feel overwhelmed by AI at work, and for leaders trying to earn their team's trust rather than just their compliance.

How I Work

My Operating Manual

I lead with directness and deep listening, asking hard questions and disagreeing productively rather than avoiding conflict. I'm a systems thinker and servant leader who treats rest as part of performance, and who measures success by whether the people and systems I build still work without me.

What I Believe

I try to leave things better than I found them. Rest and recovery aren't a break from high performance, they're part of it. Nobody has all the answers, including me. Progress over perfection. The most meaningful problems are too complex to solve alone, I build in community. As an introvert, I like to recharge alone with a good book, a yoga session, a HIIT class, or a Kdrama. Life is hard. Choose your hard. If not you then who. If not now then when.

How I Think

I need time to think. I process before I respond, so if I go quiet for a bit or my eye contact drifts up to the left before answering, I'm thinking, not stalling. I'm a systems thinker, I need to understand the big picture before I can zoom into execution or be productive. If you need something urgently, tell me, otherwise I'll take my time, because that's how I make the best decisions. I'm skeptical of psychometric assessments as the final word on who someone is, boxes rarely fit real people. But I'm a genuine fan of tools that help create a shared language for meaning. For what it's worth, over the years I've landed on: INTJ (Myers-Briggs), The Helper (Enneagram Type 2), and my top 5 StrengthsFinder themes, in order: Relator, Achiever, Harmony, Learner, and Individualization. I know my profile has evolved on some of these since I last took the assessment.

How I Communicate

I'm a listener first. I ask a lot of open-ended questions, often the hard ones no one else thinks to ask. Leave your ego at the door, I'll leave mine too. If we disagree, let's disagree productively: I'll seek to understand your point of view and create room for healthy conflict, that's how people end up feeling seen and heard, not something to avoid to keep the peace. I'd rather tell you the hard thing clearly, in a way you can actually receive it, than let it fester. I seek feedback that is specific, ideally with examples or metaphors, to help me understand.

Ways I Work

I'm a visual learner, a great infographic or picture says a thousand words to me. If you want me to get to yes faster, show me, don't just tell me. Give me the destination and the why, and I'll figure out the how, I do my best work with a clear outcome and room to run, not a step-by-step script. Tell me the real deadline, not a padded one, I'd rather know the true constraint and plan around it than find out later there was slack. I'd rather have fewer, more focused meetings than constant syncs, send me context ahead of time so we can use the meeting to actually decide something, or make it clear upfront if the goal is something else, a brainstorm, a vent, a workshop session. And loop me in early on big decisions, not after the direction is already set, I'd rather help shape it upfront than react to it after the fact.

How I Lead

My superpower is creating the conditions for teammates to feel comfortable being vulnerable and courageous with me, in service of building trust and strong team cohesion. I don't abuse that power, the best leaders share power with others and lead through others, not over them. I believe you can lead without a formal title, and my job as a leader is to create more leaders and work myself out of a job. I typically lead as a servant leader, bringing value to others, and I'll tailor my approach based on what works best for the person and the situation, not a fixed style. I'm also a coach: if you trust me and give me permission, I'll push you, because my goal is to help you become the best version of yourself. With partnerships, I look for a shared value exchange and lead with my values, working with like-minded groups and individuals who are culture adds, not culture fits.

How I Feel Appreciated

My languages of appreciation at work are quality time and words of affirmation. If you want me to feel valued, give me your focused attention, and tell me directly and specifically the impact you see in my work.

$ and gifts are always appreciated though ;)

Bookshelf

What I'm reading

Covers link out to Bookshop.org, which gives most of its profit margin back to independent bookstores.

Work With Me

Let's talk.

Open to conversations about fractional People/culture advisory, speaking, and the newsletter.