Organizational Psychologist · 2x Founder

I build human-first, AI-native organizations.

Hi there! I'm My. Nearly 20 years turning people problems into infrastructure that actually holds. Currently Head of Culture on the global leadership team at The AI Collective.

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My Luu speaking on stage in front of a screen reading Who Will Decide the Future of Work, The AI Collective

My Story

I've spent almost 20 years figuring out how people actually thrive inside organizations.

I started as a CPA, burned out on spreadsheets, and went back to school for organizational psychology because I cared more about the humans than the ledger. Since then I keep landing in the same pattern: find something new, teach myself fast, teach other people, build the infrastructure that didn't exist yet, then hand it off and go find the next thing.

I've done that inside a Big 4 firm, a cancer-care startup, my own company, and now inside the largest AI community in the world. Different industries, same throughline: making sure the humans in the system don't get left behind by how fast it's moving.

Projects

Things I've built

The AI Collective · 2025–present

Rebuilding onboarding for 250,000+ members

I own culture for the largest AI community in the world, part-time, all volunteer. Rebuilt onboarding using AI so new members go from sign-up to actually contributing in hours instead of weeks, across 250+ chapters in 50+ countries.

LifeSpark Labs · 2023–2026

An AI career coach disguised as a game

Co-founded and led this from a 15-minute prototype I taught myself to code, to a platform that reached roughly 4,000 young adults closing the gap between school and their first job. Wound it down the right way in 2026: stockholders informed, partners taken care of, reputation intact.

Rolo · Personal project

A personal CRM built on Dunbar's number

Built my own relationship-tracking tool around Dunbar's number, the idea that a person can maintain a maximum of about 150 real relationships, with 5 as your core people. Rolo (my personal Rolodex) helps me stay in touch with everyone.

Blue Note Therapeutics · 2021–2023

Building the people function from zero

Head of HR at a venture-backed cancer-care startup. Built the whole employee experience from scratch, and got the company through a reduction in force and hard conversations without losing people's trust.

PwC Network Badge Programme · 2017–2021

A hunch that became an 18-person team and $16.4M

Pitched digital credentialing before anyone else at PwC believed in it. Built the team, built the program, issued 139,000+ badges across 48 countries, 40M+ views.

PwC × Coursera · 2016–2017

PwC's first-ever corporate MOOC

2.4M visitors, 370,000+ enrollments, 81+ hires, and a Forbes feature, back when "corporate specialization on Coursera" wasn't a sentence anyone said out loud yet.

PwC · 2009–2021, earlier years

Where I actually learned the craft

Twelve years progressing from Assurance into Learning & Development and global people strategy. Designed onboarding that improved junior staff retention by 20%, and eventually PwC's first global people value proposition framework.

Recognition & Speaking

Proof it's not just talk

16M+

people reached through programs I've built

500+

people coached 1:1 across my career

100%

placement rate for people I've personally referred

UBS & Luminary Fellow (2024) · Finalist, 100 Women to Know Award (2026) · Female Founder in Focus, featured in an SF MOMA exhibition.

Recent talks: SF Tech Week — Who Will Decide the Future of Work? (2025); Gatherverse Tech for Humanity Summit (2025); SheLeadsAI podcast (2025); University of San Francisco (2026); Stanford Pitch Competition. Work featured in Forbes, Coursera, and PwC publications.

My Luu speaking on a panel discussion in front of a live audience

Education

M.A., Industrial/Organizational Psychology — Golden Gate University
B.B.A. & Master in Professional Accounting — The University of Texas at Austin
Certified Public Accountant (CPA), inactive — Texas and California

How I Work

My personality, in practice

I lead with directness, not politics. I'd rather tell you the hard thing clearly than let it fester. I'm allergic to jargon and to work that exists just to look like work. I believe rest is part of performance, not the opposite of it, and that the best decisions get made when people feel safe enough to disagree out loud.